You’re watching TV. A voiceover plays as a sizzling frying pan comes into view: “This is drugs.” A man then cracks an egg into the frying pan: “This is your brain on drugs. Any questions?”
You pass a billboard—or see a social media ad— where the iconic Smokey the Bear exhorts you to prevent wildfires.
You see a historic “We Can Do It” poster of Rosie the Riveter, or a modern take on this poster.
What do these scenarios have in common? These are all prominent examples of social marketing, or “marketing for good.” You’ve almost definitely come across at least one of these.
Tags:
social marketing