social marketing
Social marketing?
Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims ar…
Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims ar…
The term “social marketing” was coined by Philip Kotler and Gerald Zaltman in 1971. At the time, it was used to describe…
Now that we’ve thoroughly established the social marketing definition, let’s take a look at 4 essential elements for any m…
You’re watching TV. A voiceover plays as a sizzling frying pan comes into view: “This is drugs.” A man then cracks an egg in…